Capturing sound, movement, and all the emotion of the day, videography keeps the memories of your wedding vivid for years. Here’s everything you need to know.

Do I Need a Professional Videographer?

It’s not essential, but couples who hire a professional videographer are usually glad they did. Still photography captures important moments, but only videography will show your walk down the aisle is slow motion, capture your vows, toasts & First Dance music. “The only way to really relive the day is through video,” says Robert Allen, of Robert Allen Videojournalist. “You can hear the way people speak, see the way they move.”

How important is such a detailed recording? “The whole day was a whirlwind,” says Marissa Coyne of her December 2001 wedding in Cold Spring Hills, New York. “You can forget so much of what is going on.” Videography allowed her and her husband, Christopher, to once again experience the moments they remembered, and it also revealed things they had missed, including their parents’ teary smiles as the couple exchanged their vows. Couples also often find that, years later, their children love watching the video of their wedding.

Are There Different Styles of Videography to Consider?
The current trend for wedding videography is toward documentary-style work. These videos piece together the events of the day, often blending color with black-and-white footage for a natural and timeless approach. This seemingly straightforward style requires considerable artistic skill from the videographer, who must be able to capture the mood without special effects while keeping the focus on you. The more stylized wedding video utilizes some technical tricks like layering & editing to the beat to summon a mood. Many professional videographers use fade-outs and insert still shots, such as baby or family photos or first-date mementos. These approaches may incorporate music, interviews, special effects and titles.

The best way to end up with a film that you will view again and again is to communicate with your professional in advance. Let the videographer know what attracted you to her work, such as the blend of candid moments and still photography. How the elements are combined during the editing is as important as the way the video is shot, says Jeremy Faryar Mansuri, owner of New York City’s LifeStories Films. Editing, he explains, “really sets the pace” of a video. Also discuss sound, including your choice of songs for background or theme and the mix of music with live, happy chatter that will accompany the final product. As for length, most videographers will offer a range from a thirty-minute summary of your day to an hour long documentary.

A professional will know to include key moments and footage of the entire wedding party, but if there are special guests or events that you want on film, tell him so. “A couple should be as involved in the process as they’re comfortable with being,” says Allen. But at a certain point, remember: You’ve hired a professional because you admire that person’s skills. On the day, let her work. The best moments, as Lara Laitala, who was married in New York City in April 2000, discovered, will not be the ones you planned: “I was dancing with my brother, and all of a sudden my veil began to fall off,” she says. “I threw it out into the crowd. I didn’t really realize I did it, but on the video we have this great shot of me throwing it and my brother and me laughing.”

Leslie Harris-Senac, Filmmaker in Sarasota, FL

From Martha Stewart Weddings, Summer 2004 with updates by Leslie Harris Senac of Visions Unlimited Video Productions in Sarasota, FL

Call Leslie today at: 941/315-3456

or Email her: Les@BeautifulVideos.com

Sunset Wedding on Anna Maria Island beach

The Value of Professional Video

When you choose to invest in a professional videographer you’re honoring the importance of your wedding day. Only a trained and experienced wedding videographer is prepared to capture the details of your special day, from the rush of preparations at the beginning of the day, through the emotional moments of the ceremony, and the excitement of the reception. Afterwards, creative editing will polish your tape artistically and professionally to produce a video (or DVD) that not only documents your day, but is fun and entertaining to watch again and again!

Because your choice of videographers is so vital to the memories you will have after your wedding day ends, WEVA International along with top bridal consultants, advises brides to get an early start in the process of selecting their videographer, and to shop based on quality. Placing videography at the top of your priority list also ensures the best chance of securing your first choice, as todays videographers are booked far in advance.

Just like professional photography, pricing for professional videography varies widely, even within the same geographic region. Talent, technology, and time are three key factors which will affect the pricing of your video.

For example, you may find professional videographers in your area using cameras and editing systems that are similar. But it will be their skills, experience, style, and techniques in both shooting and editing that will immediately capture your attention and be the distinguishing differences you will notice in their work. This is why it is virtually impossible to shop by price alone when selecting your videographer. Professional wedding videography is an artistic, not a mechanical medium. Videographers shoot and edit video differently.

Video editing styles and quality can vary tremendously even within the same community. In order to make an informed decision about the distinguishing differences, and be sure that your videographer can match your preferences, it is best to see actual samples of work produced by the videographer who will be recording your event. When you stop by to see samples, you will also have an ideal opportunity to discuss your wedding details and style preferences before making your final decision. See great samples of wedding video by Visions Unlimited Video Productions, Inc. on-line, at my sister website:

www.SarasotaFilmandVideo.com

by Leslie Harris-Senac, of Visions Unlimited Video Productions, Inc,, Sarasota, FL

Member of WEVA (Wedding and Events Videographers Assoc.) International

~Excerpts from WEVA.com